PartnerTap chooses Ably to deliver realtime B2B sales collaboration

Deyan Atanasov
Ably: Press Releases
2 min readApr 24, 2018

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PartnerTap, the world’s first B2B account-based partner collaboration solution, has partnered with Ably Realtime, a global data delivery platform, to enable partner sales execution and collaboration in real time.

This collaboration allows PartnerTap to deliver realtime messaging for its private and secure chat system using Ably’s globally distributed platform and allows more sales organization to build successful B2B sales partnerships on mobile and web.

“Ably’s excellent realtime features drive the functionality behind PartnerTap’s private and secure chat system. Sales people are now able to communicate more effectively with their partners across iOS, Android, and in a browser.” — comments Jared Gholston, Co-Founder & CTO of PartnerTap.

PartnerTap’s experience & tech explained

Sales, alliances, and referral partnerships harness the power of relationships and continuous engagement to boost pipelines and empower partnerships. By building its chat framework with realtime functionalities, PartnerTap has managed to bring instantaneous messages to sales organizations in a secure and scalable way using Ably Realtime’s cloud-based pub/sub Platform as a Service (PaaS).

“One of the challenges PartnerTap faces is dealing with various platform capabilities. Ably’s realtime API worked perfectly across platforms. Ably’s documentation, sample code, startup friendly pricing model and support team set them apart from competitors.” adds Jared Gholston.

“When building a chat system that requires unlimited scale of realtime updates and strives to connect sales organizations via a secure and private channel, it’s important to ensure that you are able to meet the need for performance and build on a resilient realtime infrastructure that will ensure secure and rock-solid base for future growth. “comments Matthew O’Riordan, CEO of Ably Realtime.

About PartnerTap

PartnerTap connects salespeople with their best prospects, their referral partners. The PartnerTap app was created and designed to make the jobs of salespeople easier and more lucrative by connecting sales partners for a constant feed of leads and information on target accounts by providing the right introductions to the right decision makers. The sales tool comes integrated with all major CRM’s, leaving the data entry to PartnerTap. Partnering with smart data is what PartnerTap does, offering salespeople visibility with account matching, and making lead sharing consistent. PartnerTap has reinvented sales networking. Connect. Collaborate. Close.

Follow PartnerTap on Twitter, Facebook , LinkedIn , YouTube , and Instagram

About Ably Realtime

Ably Realtime is a cloud-based realtime data platform. This allows internet-enabled devices — like computers, phones, servers or Internet of Things sensors — to stream data to each other in milliseconds. Uniquely, Ably Realtime brings enterprise-scale messaging to developers by delivering 100% service availability, message delivery guarantees and low latencies globally.

Follow Ably on Twitter, LinkedIn & Facebook.

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